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₹277.96B
Total Annual GMV analyzed across the EasyEcom eacosystem.
The Six Insights That Defined 2025
The Mid-Year Masterclass
Q3 (₹91.8B) officially outperformed Q4. Brands successfully pulled high-ticket holiday demand forward, de-risking the entire annual margin.
The Return Revolution
The industry-wide return rate was slashed to 16.2%, with Beauty brands hitting a "Golden Standard" of just 8%.
The Marketplace Multiverse
Meesho volume exploded by 1,100% while Shopify remained the undisputed "Value Kingdom" for AOV.
The Awakening of Bharat
Geography shifted. Tier-2 breakout stars like Rajkot (+280%) and Surat (+118%) provided the adrenaline that fueled national growth.
Speed is the New Trust
Average "Click-to-Ship" times nearly halved to 7.4 hours, with peak performance hitting a near-instant 1.5 hours.
The Zero-Waste Lifecycle
For the first time, dead stock hit 0% by December. The industry moved from simply "holding stock" to "commanding flow" and recovering 100% of trapped capital.
The Numbers Behind the Maturity
67.5%
Surge in annual order volume from Q1 to Q4.
1.5 Hours
Average warehouse fulfillment speed during the December peak.
100%
Liquidation milestone achieved for aged inventory by year-end.
What to Expect
8-minute read:
A dense, data-backed guide built for COOs, Founders, and Growth Leads.
Actionable Benchmarks:
Compare your return rates and fulfillment speeds against the new 2025 industry baseline.
Inventory Playbook:
Learn how to "atomize" your stock to capture the growth in Bharat’s breakout hubs.